TREND COLORS 2023-2024

It seems that big societal changes have made things unstable and still challenge traditional values.
Diversity would be the key factor in the upcoming new era, where different values and cultures coexist and blend in.
Let’ s not be caught up in the fixed ideas;
it’s time to let your creative force go “beyond”.

Colors are an important factor to think about flower designs.
This is a proposal from Florever for 2023 Trend Colors.
We hope you could leverage this according to your styles, purpose, preference, and occasion.

Color supervision by Japan Fashion Color Association (JAFCA)
Flower design by Norihiko Kamei

Beginning

Nuanced White

Color Palette 1

Color Palette 2

Keyword BeginningResetPeaceBalanceEternityUniversalBreathFuture

White is the color that represents the beginning and starting over.
It is known that when blending all the colors of light, it eventually becomes white. It is a hopeful color to encompass all for praying peace.

Usage Tips

Imagining the bright future full of light, use white as the base to make a gentle impression.
Add pale-toned colors to create nuances and expand the expression of white.
Palettes of calming and soothing tones bring a perfect balance of mind and body.

Products used in this arrangement

White×Pink

Pearl White

White×Pink

Pearl White

Panna Cotta

Milky Pink

Lavender Pink

Sugar Pink

Powder Blue

Cotton Blue

Horizon blue

Fusion

Deep Colors and Sparkles

Color Palette 3

Color Palette 4

Keyword Cross-overModern and AncientInner GlowTime CapsuleMetallicMineralEarth

Think about the ancient times in the long history of mighty planet earth.
New culture and future are often created by fusing the old times and the present.

Usage Tips

In 2024, warm-toned dark colors attract attention. Especially brown and black,
the colors of soil and metallic minerals, are the key, and use a bit of deep orange adding an exotic impression.
Shiny materials can add an accent being reminiscent of the light, and vivid saturated colors create a contrast.

Products used in this arrangement

Dolce Pink

Hot Pink

Smoky Pink

Fuchsia Pink

Tangerine Orange

Flamingo Orange

Sunset Orange

Brown Gray

Midnight Black

Sparkling
Brown Gray

Sparkling
Dark Purple

Gold

Open

Bright, Gentle and Fun Colors

Color Palette 5

Color Palette 6

Keyword HummingSet FreeIndividualityRetroCreationAffinityKaleidoscope

Be comfortable with the present and enjoy life.
Have conversation with yourself and find where you would like to go.
It is the time different individualities are appreciated and respected; it is like a colorful world in a kaleidoscope.

Usage Tips

Use lively colors that open and refresh your mind; light orange and yellow, and fresh green and blue.
To accentuate each color, it is also important to use highlighting colors such as neon and metallic colors.

Products used in this arrangement

Neon Yellow

Yellow

Splash Green

Citrus Green

Grass Green

Citrus Green

Green Tea

Mist Green

Green

Pink Opal

Baby Pink

Nude Pink